Tag Clouds in Website Design

For some time it has been common practice to include lists of ‘tags’ or keywords within a website design – this has traditionally been used to add relevant keywords to the website page in an attempt to boost Google rankings.

However, it has recently come to light that this is now considered by Google to be bad practice – here’s a video that explains the issues…

This is an amazing piece of guerilla marketing using social media to promote continued awareness of HIV with a shoestring budget – absolutely incredible! Read the rest…

Although this article deals primarily with Adira’s blog of choice, WordPress, the principles here can apply to pretty much any blog and indeed any web page! Read the rest…

1. Don’t try and trick Google, it’s very clever!
2. Google considers over 2,000 individual factors when considering where to rank your web page. Read the rest…

Quick Website Tips

Why not set up a series of quick tips and email them to everyone on your email contact list and put them on your blog – if they’re short enough they’ll probably be read and they won’t take more than a couple of minutes to put together. They will also help to promote you as an expert in your field and help you to be remembered when the recipient is in need of your product or service.

Even though we are a web design company (as opposed to an internet marketing agency), I find that we are constantly advising on techniques that our clients can use to really improve their usage of the internet in generating leads and sales. Over the next few months I’m going to start putting some information together relating to emarketing and what we, as Small to Medium Sized businesses can do without spending a great deal of cash.

Marketing is a percieved as a bit of a black art generally, throw the feared element of technology into the mix and for some the terror is too much. Many have been burnt by experiences with marketeers who really don’t know their arse from their elbow (I know we have!), others just don’t know where to begin.

As a web design firm who offers intensive, ongoing support to our clients following a website build we are often asked about internet marketing.

There are many different strands of internet marketing and none of them are difficult to do. Over the next months I’m going to introduce the ones that I consider to be the most powerful techniques  to help you make the most of the opportunities that are available. The things I’ll be discussing are:-

• Autoresponders: Automatically send a series of timed emails to a new contact (perhaps one a week or one a month)
• Blogs: Add some personality to your company, show off your knowledge and make search engines fall in love with you!
• Online Networking: Linked In, Ecademy etc.
• Social Networking: Do you sell to the public? Ever considered getting a fanbase together?
• Email marketing: get your message out there – cheap, fast and efficient (but be careful not to annoy anyone).
• Putting it all together: It’s all well and good knowing about all this stuff, but how do we put it all together for maximum impact?!

So, if this is the kind of thing that really interests you, then check back in a months time for the first installment, alternatively just drop me a line and let me know you’re interested and I’ll make sure I get back to you when the article has been written.