There are 2 parts to supercharging any web site.
First, your web site needs to be found by your target market. Whether this is via the search engines, through email shots or via other marketing activities is going to be a strategic decision based on your individual circumstances, but even the best looking web site is rendered impotent if it’s never been visited. This may sound obvious but it’s surprising how many people I’ve met who have spent large sums of money on a web site that has never been advertised in any way.
The second element to supercharging your web site is all about conversion. Your web site could be right at the top of Google, you may have a pay per click campaign and send regular e-marketing emails but if your website looks tired and dated, if it looks unprofessional because when you started you got your neighbours son to knock it up for £5 and a packet of smarties or if it no longer accurately represents what you do, then much of your marketing effort has been wasted.
We’ve written a series of posts that focus on the first issue, how to get found – if you feel that you’re struggling with conversion via your website then we really need to speak, call us on 0845 6121199 and we’ll discuss what we can do for you.
So…down to business. There are a variety of ways to get your web site found, some are easy some require a bit of time investment. In this post, I’m simply going to point you in the direction of one of our articles.
If you have a system that allows you edit the various elements of your website then you are in a happy a place indeed. With the help of our article on understanding how search engines work, you can set your website up to be found and recognised for important key words.
Monday, January 5th, 2009 at 9:40 am | Website Strategy