This is an excellent example of how a twitter campaign can backfire horribly!
The New York Police Dept. launched a well-intentioned PR campaign designed to incite the public to share images of themselves with New York Police Officers read on to see what happened next…
It probably seemed like a good idea at the time, but minutes after the tweet above was released, responses came flooding in … and it wasn’t the kind of feedback the NYPD were expecting.
For more fun and excitement, take a look here