This is the second post in the Supercharge Your Website series. There are numerous directories on line and many of them are free. To start with, understand that if someone links to your web site, a search engine will consider it a recommendation and will award your web site points accordingly. These points will help you rise up through the ranks so fire up Google and type in Free Directories. You will be rewarded with pages and pages of free directories.
This method is great, you’ll get loads of links to your site, but what we’re really after (if we can get it) is people who are actually in the market for our product or service, so let’s get a bit clever about it.
The word Vertical Portal is a bit of jargon that basically means a doorway (or in this instance a web site) that is dedicated to your market (in our case web design) or even to your area. The most powerful links will come from vertical portals so let’s start here. Type your industry into google followed by the word directory – so for us it would be “web design directory” – this should produce a plethora of vertical portals in which you can list.
Next let’s look at your area, for many products and services potential clients prefer to use local companies so by listing in local directories you not only improve your standing in the search engine rankings but you’ll also stand a good chance of generating a stream of genuine enquiries. The method is the same, type in your region followed by the word Directory e.g. Hampshire directory.
There are 2 parts to supercharging any web site.
First, your web site needs to be found by your target market. Whether this is via the search engines, through email shots or via other marketing activities is going to be a strategic decision based on your individual circumstances, but even the best looking web site is rendered impotent if it’s never been visited. This may sound obvious but it’s surprising how many people I’ve met who have spent large sums of money on a web site that has never been advertised in any way.
The second element to supercharging your web site is all about conversion. Your web site could be right at the top of Google, you may have a pay per click campaign and send regular e-marketing emails but if your website looks tired and dated, if it looks unprofessional because when you started you got your neighbours son to knock it up for £5 and a packet of smarties or if it no longer accurately represents what you do, then much of your marketing effort has been wasted.
We’ve written a series of posts that focus on the first issue, how to get found – if you feel that you’re struggling with conversion via your website then we really need to speak, call us on 0845 6121199 and we’ll discuss what we can do for you.
So…down to business. There are a variety of ways to get your web site found, some are easy some require a bit of time investment. In this post, I’m simply going to point you in the direction of one of our articles.
Search Engine Optimisation
If you have a system that allows you edit the various elements of your website then you are in a happy a place indeed. With the help of our article on understanding how search engines work, you can set your website up to be found and recognised for important key words.
Trawling the internet, as one does, for industry related stuff I came across this little nugget from the FSB – and I have to say…it’s true!
Nearly half of small businesses that use the internet to advertise their firm increase turnover by one fifth, according to new figures released by the Federation of Small Businesses (FSB).
The FSB”s biennial survey of 8,700 members found that 43 per cent of respondents improved their sales after linking to suppliers and using their website to advertise their firm, showing the ever-increasing value of the internet to business transactions, particularly during an economic downturn.
The survey also revealed that the number of small businesses who have their own website has leapt by a quarter to around 70 per cent since the last survey.
Dr Gary Packham, Head of Enterprise at the University of Glamorgan, where the report was compiled, said:
“These figures show the very clear link between new technologies and business growth. If the country”s 4.7million small businesses are to take advantage of the internet to grow their businesses and the economy, they will need good quality services to be in place, as well as good information and education about how to use them.”
John Walker, FSB National Policy Chairman, said:
“The number of small businesses who have their own website has grown over the past two years, which indicates that small firms are becoming increasingly internet-savvy. Despite the onset of an economic downturn, all small firms should look to the internet to maximise their sales and increase efficiency.”