Interface, Information and Aesthetics
Choosing a web design firm for your company’s website may seem simple. You can choose the lowest cost website design company, or you can make a list of what you need for your website and choose the website hosting company that is best able to give you what you need. Though the list may be more time consuming, a bit of research can help you rest assured that you’ve made the best choice for your company. Read the rest of this entry »
Keeping Your Website Up-to-date
There’s nothing worse than a website that looks out of date. Sites whose last news entry or blog post is dated 2008 really make a site look unloved and somewhat dilapidated. Conversely, a website whose information is bang up to date gives the impression that the site is alive, vibrant and valued. When you consider that many people will gain their first impression of your company from your website this is a very serious issue. Read the rest of this entry »
Quick Website Tips
Why not set up a series of quick tips and email them to everyone on your email contact list and put them on your blog – if they’re short enough they’ll probably be read and they won’t take more than a couple of minutes to put together. They will also help to promote you as an expert in your field and help you to be remembered when the recipient is in need of your product or service.
One of the biggest issues we, as website owners, have is finding or creating fresh content for our websites. Fresh website content achieves a couple of things. First it keeps your website looking fresh, interesting and cared for encouraging people to visit regularly. Second, fresh website content for search engines is like a honey pot for bee’s. Not to mention all of the extra keywords you’ll be able to get in.
I thought I’d share with you a great source of free website content – WikiHow. This is how they describe themselves:-
wikiHow is a collaborative writing project to build the world’s largest, highest quality how-to manual. With your contributions, we can create a free resource that helps millions of people by offering solutions to the problems of everyday life. wikiHow currently contains 56,164 articles — written, edited, and maintained primarily by volunteers.
wikiHow allow you to reprint their articles at the price of a few embedded links and a direct backlink! They feature articles covering a massive range of subjects so there should really be something to suit everyone.
Free text – nice and easy. You can find wikiHow here:- http://www.wikihow.com.
This is the fourth article in the Supercharge Your Website series. Most of us have written something about what we do at some point in our careers. This may have been in the form of a brochure, fact sheet or even in an email or letter to a client. It shouldn’t be a great deal of work to put this into an article format of around 400 to 1000 words.
The reason behind this is that there are numerous sites on the internet that offer free articles for people post on their site. The only stipulations are that they are not allowed to remove the credit, remove the link to your website or change the article in any way. By submitting an article you will generate a significant volume of links to your site (remember a link from another site is considered by Google to be a recommendation) as well as immediately becoming a ‘published author’ which could help potential clients view you a leader in your industry.
There are 2 ways to get your site published, you can use automated software to submit your site, there are many of these available. One of these is Article Submitter which can be found here:- http://articlesubmitter.imwishlist.com/. If you want the ‘Platinum’ edition, feel free otherwise just bypass all the heavy american marketing and get the free one (which is absolutely sufficient for most peoples needs).
The other way to get your article published is to type the words “free articles” in to Google. This will produce the main article sites. Just go into these and follow the on-screen instructions.
NB Don’t think for a minute that your industry or specialism is too boring to be published – if you’re in doubt just take a look at some of the stuff on the free article sites!
Once your article has been submitted you will find that the internet will soon be awash with your article! Well maybe that’s a bit optimistic, but you should certainly have some more links back to your site than you had before.
This is the third post in the Supercharge Your Website series which is focussed on increasing traffic to your website. I’m still a little surprised at how many people still aren’t putting their contact details at the foot of their emails. For those that do, many of us have our web addresses subtly placed at the foot of our address – why not use this as an advertising opportunity and turn it into a ‘call to action’? Here’s one from one of my favorite clients:-
We have just launched a wonderful new website – www.icon-interiors.co.uk – do take a look at the Emporium section for our new range of bespoke furniture.
Far more compelling than a simple link.