NYPD Twitter Campaign – Epic Fail!


Twitter DisasterThis is an excellent example of how a twitter campaign can backfire horribly!

The New York Police Dept. launched a well-intentioned PR campaign designed to incite the public to share images of themselves with New York Police Officers read on to see what happened next…

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5 Ways To Optimise Your Blog


Website BlogAlthough this article deals primarily with Adira’s blog of choice, WordPress, the principles here can apply to pretty much any blog and indeed any web page! Read the rest of this entry »



Do Tag Clouds Help Website Visibility


Tag Clouds in Website Design

For some time it has been common practice to include lists of ‘tags’ or keywords within a website design – this has traditionally been used to add relevant keywords to the website page in an attempt to boost Google rankings.

However, it has recently come to light that this is now considered by Google to be bad practice – here’s a video that explains the issues…



Phenomenal Use Of Social Media


This is an amazing piece of guerilla marketing using social media to promote continued awareness of HIV with a shoestring budget – absolutely incredible! Read the rest of this entry »



4 Things You Should Know About Google


  1. Don’t try and trick Google, it’s very clever!
  2. Google considers over 2,000 individual factors when considering where to rank your web page. Read the rest of this entry »


A Quick Website Gem – Quick Tips!


Quick Website Tips

Why not set up a series of quick tips and email them to everyone on your email contact list and put them on your blog – if they’re short enough they’ll probably be read and they won’t take more than a couple of minutes to put together. They will also help to promote you as an expert in your field and help you to be remembered when the recipient is in need of your product or service.