5 Ways To Optimise Your Blog

Website BlogAlthough this article deals primarily with Adira’s blog of choice, WordPress, the principles here can apply to pretty much any blog and indeed any web page!

1. Keywords/ Keyphrases

Before writing an article or blog post for your website you should consider your keywords carefully. Generally you will be writing about something to do with your business  so consider keywords or keyphrases that people might use to search for an article of this type.

e.g. Our business is primarily Website Design, therefore the keywords Website Design or Website Designer may be appropriate to our posts.

Once you’ve identified the primary keywords or phrases, ensure that they appear regularly throughout the article. If you find it easier, do this retrospectively.

2. The Title

The title of your blog post plays a significant role in determining how Google will treat the article in the search engine results. Try to get a key word or phase into your title at least once, twice if you can. Feel free to use dashes or full stops to help achieve this:-

e.g. Website Design – Common Mistakes Made in Website Design

Google will see these keywords in this important area and take note.

3. The Text

The most important thing for Google to understand what your article is about (and therefore what keywords to rank you under) is the text.

Make sure your keywords feature regularly in the headings and the text. As an indication, keywords found in a ‘Heading 1′ or main heading will be worth more than keywords in a ‘Heading 2′.

Generally the first 2 paragraphs are the most important  so consider this when including keywords in your text.

Having said this, don’t just stuff keywords all over the place, it’s far more important that your text reads well.

4. Permalinks

This is a geeky term for how the web address shows. For example, if you have an article called ‘Website Design For Beginners’ the web site address would be:-

http://www.adira.co.uk/web-design-for-beginners/

If your blog was put together by Adira then you can ignore this step as this would be set up correctly, however if your web address looks something like this:-

http://www.adira.co.uk/?p=299

Then you need to update the permalink setting on your wordpress settings. To do this:-

1. Log in to your WordPress admin panel adn select Settings
2. Click ‘Permalink
3. Copy and paste this:-  /%category%/%postname%/ into the Custom field.

Follow this and your Category name and Post name will appear in the web address.

NOTE: If you do this you may have to change your .htaccess file.

5. Blog Tags

Tags are are 1 or 2 word description of the post. They help people find the article when using your blog search but also help search engines and bookmarking sites determine what your post is about. The correct form for a tag is:-

website-design, website-designer

Do not exceed 3 words in a tag.

If you follow these 5 steps, you’re sure to see a marked improvement in your search engine results without too much additional work.

Tuesday, November 5th, 2013 at 7:58 am  |  Internet Marketing