Why not set up a series of quick tips and email them to everyone on your email contact list and put them on your blog – if they’re short enough they’ll probably be read and they won’t take more than a couple of minutes to put together. They will also help to promote you as an expert in your field and help you to be remembered when the recipient is in need of your product or service.
One of the biggest issues we, as website owners, have is finding or creating fresh content for our websites. Fresh website content achieves a couple of things. First it keeps your website looking fresh, interesting and cared for encouraging people to visit regularly. Second, fresh website content for search engines is like a honey pot for bee’s. Not to mention all of the extra keywords you’ll be able to get in.
I thought I’d share with you a great source of free website content – WikiHow. This is how they describe themselves:-
wikiHow is a collaborative writing project to build the world’s largest, highest quality how-to manual. With your contributions, we can create a free resource that helps millions of people by offering solutions to the problems of everyday life. wikiHow currently contains 56,164 articles — written, edited, and maintained primarily by volunteers.
wikiHow allow you to reprint their articles at the price of a few embedded links and a direct backlink! They feature articles covering a massive range of subjects so there should really be something to suit everyone.
Having recently read the 1 minute manager, I recently had a look around at other stuff by the same author. Interestingly I came across a book that I’ve heard mentioned all over the place, “Who Moved My Cheese”.
Having looked around the internet I then discovered that they’ve made a cartoon! it appears below – a great parable about change management:-
I recently put together a presentation for a group of business people in Winchester. This led me to research some internet statistics which I thought I would share.
108 million searches each day in the uk
In 2008, 16 million households in Great Britain (65 per cent) had Internet access.
56% of UK households had broadband in 2008.
88% of businesses have broadband or access to broadband
During this recession high street sales have suffered but internet sales continue to soar:- This is from the office of National Statistics – Average weekly value of internet retail sales in January 2009 was approximately £178 Million, an increase of 17% on last year.
If you want to see a breakdown of internet statistics check it out here:- http://www.statistics.gov.uk/pdfdir/irs0209.pdf
One of the things all designers have come across is the ‘left a bit, right a bit’ client designer phenomenon.
At the end of the day, we believe that clients should have exactly what they want – our approach is to advise boldly based on our experience and expertise. However, if a client really wants a flashing pink border and a giant animation in the middle of their site then, so long as we’ve communicated our concerns clearly, that really is the clients decision to make – after all it is their website.
This video is something I came across recently that I’m sure will touch a nerve with web designers and graphic designers alike – it had me rolling on the floor with laughter.
Even though we are a web design company (as opposed to an internet marketing agency), I find that we are constantly advising on techniques that our clients can use to really improve their usage of the internet in generating leads and sales. Over the next few months I’m going to start putting some information together relating to emarketing and what we, as Small to Medium Sized businesses can do without spending a great deal of cash.
Marketing is a percieved as a bit of a black art generally, throw the feared element of technology into the mix and for some the terror is too much. Many have been burnt by experiences with marketeers who really don’t know their arse from their elbow (I know we have!), others just don’t know where to begin.
As a web design firm who offers intensive, ongoing support to our clients following a website build we are often asked about internet marketing.
There are many different strands of internet marketing and none of them are difficult to do. Over the next months I’m going to introduce the ones that I consider to be the most powerful techniques to help you make the most of the opportunities that are available. The things I’ll be discussing are:-
Autoresponders: Automatically send a series of timed emails to a new contact (perhaps one a week or one a month)
Blogs: Add some personality to your company, show off your knowledge and make search engines fall in love with you!
Online Networking: Linked In, Ecademy etc.
Social Networking: Do you sell to the public? Ever considered getting a fanbase together?
Email marketing: get your message out there – cheap, fast and efficient (but be careful not to annoy anyone).
Putting it all together: It’s all well and good knowing about all this stuff, but how do we put it all together for maximum impact?!
So, if this is the kind of thing that really interests you, then check back in a months time for the first installment, alternatively just drop me a line and let me know you’re interested and I’ll make sure I get back to you when the article has been written.